Her jewelry is distinctive, especially her necklaces which are long and elegant.
“It’s the lariat style,” said Jennifer Jones, describing the style of necklace she is known for, currently found locally at the Calabasas Farmers Market. She is owner-designer of the jewelry collection named after her.
Lariat necklaces do not have clasps or hooks usually found at the back of the neck. They are meant to be worn a few different ways–by tying a knot using the necklace itself or by looping it a couple of times.
Jones has always been creative and interested in the arts and fashion, even as a child. “I would draw and paint until I ‘graduated’ into making my own jewelry as a teenager, because I couldn’t afford them,” said Jones, describing her hobby-turned-business-venture.
She gravitates towards non-trendy pieces, which is evident in her collection. “For me, it’s all about making women feel good and sexy,” said the self-taught jewelry designer, who started this business with her husband Celestin.
Jones aims to make her pieces affordable, even with her use of Swarovski crystals and fresh water pearls. Most of the necklaces, bracelets, earrings and rings are in the $39 to $150 price range.
The elegant necklaces, mostly gold-filled, are top-sellers at the farmers market where the Inglewood native has maintained a stall for the past four years.
“The Calabasas market has been good to me,” she said. “I’ve developed a lot of regulars here and business has been picking up lately.”
Aside from gold-filled, Jones also crafts some sterling silver pieces. Accents and pendants include precious and semi-precious stones, pearls, coins and some interesting charms like teddy bears.
“They’re not heavy or chunky at all unlike other long necklaces,” said Jones, letting this author handle a few necklaces, to illustrate her point.
Jones, who counts classic movies as one of her sources of inspiration, has also tried her hand at wedding jewelry. “I can make pieces for the entire bridal party to wear,” she said.
Jones and her dazzling jewelry can also be found online or at the Brentwood Farmers Market on Sundays and at Miracle Mile along Wilshire Blvd. on Wednesdays.
The Calabasas Farmers Market is open from 8 a.m. to 1 p.m. every Saturday at 23504 Calabasas Road, across the street from the Sagebrush Cantina.