Farmers’ Market Finds: Madlen’s Delight

By Mira Reverente

The delightful, crunchy snacks come in five varieties.

The delightful, crunchy snacks come in five varieties.

It started as a hobby and a gift idea. Soseh Gevorgian’s mom was just giving away these delightful crunchy snacks to friends and family as gifts.

“She kept running out and the demand just kept getting greater and greater,” said Gevorgian, whose mom started making natural crunchy snacks about two years ago in her home kitchen in Reseda. “When I lost my job, we decided to turn it into a business and Madlen’s Delight was born.”

The natural crunchy snacks include almonds, pepitas (pumpkin seeds), sesame seeds, walnuts and an assortment of the first four. Aside from being crunchy, the snacks are  vegan, gluten-free, dairy-free, preservative-free and non-GMO.

Pepitas (pumpkin seeds) and the almond crunch are best-sellers at the Calabasas Farmers' Market,

Pepitas (pumpkin seeds) and the almond crunch are best-sellers at the Calabasas Farmers’ Market,

In order to keep the “integrity of the nut,” the Gevorgians only use organic brown rice syrup, organic coconut oil and organic coconut sugar.

The almond crunch, a consistent top-seller, was their debut item. The pepita crunch is hard to keep in stock especially in Calabasas, according to Gevorgian. “Some people put it on top of their flan, yoghurt, cereal or salad,” she said of the various ways people seem to enjoy her products.

“It’s my absolute favorite,” said Paula Gardner, a young mom from Chatsworth, who snapped up three bags of pepitas. “I keep coming back for more and I’m here almost every Saturday.”

“She’s one of our regulars who’s become a friend,” said Gevorgian,

Some Calabasas regulars have become friends, coming back for more every Saturday.

Some Calabasas regulars have become friends, coming back for more every Saturday.

The snacks sell for $8 a bag or two bags for $15. The mixed bag of four nuts is priced at $12.

They also come in resealable bags in case you don’t finish the snack in one sitting. “Good luck not finishing it right away,” said Gardner.

The reviews on Yelp have been flattering and their Facebook following is on the rise, motivating the enterprising mother-daughter tandem to deliver consistently good and healthy products.

What’s next for them? “My mom and I are working on developing granola and snack bars eventually,” Gevorgian said.  Stay tuned.

If you miss Madlen’s Delight at the Calabasas Farmers’ Market on Saturdays, they can also be found at the Malibu Market on Sundays.

The Calabasas Farmers Market is open from 8 am to 1 pm every Saturday at 23504 Calabasas Road, across the street from the Sagebrush Cantina.

 


Leave a Reply